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SEO

Local SEO Dominance for a Roofing Contractor

A targeted Local SEO strategy propelled Apex Roofing to the top of Google Maps, resulting in a 2.5x increase in qualified leads.

Client: Apex Roofing
6 Month Campaign

Key Results at a Glance

Here's how our strategic approach delivered measurable success for Apex Roofing

+150%
Google Maps Rankings
+150%
Monthly Leads
+200%
Website Traffic

The Challenge

Apex Roofing had been serving the community for over 15 years and had a solid reputation, but when people searched for roofers online, they were nowhere to be found. Most of their leads were coming from referrals and door hangers, while competitors with flashier websites were capturing all the online traffic.

Initial Situation

Below industry benchmarks
High acquisition costs

Our Solution

We focused on making them the obvious choice when someone searched for roofing services locally. This meant completely rebuilding their Google Business Profile with professional photos and regular updates, getting them listed in local directories, and creating service pages that actually answered the questions people were asking. We also helped them start collecting reviews from their satisfied customers.

Project Timeline

1

Discovery & Audit

Week 1-2

Initial analysis and strategy development

2

Implementation

Week 3-6

Executing the strategic plan

3

Optimization

Week 7-10

Testing and refining approach

4

Scale & Growth

Week 11+

Expanding successful strategies

Detailed Results

Within about 4 months, Apex Roofing started showing up in the top 3 for most roofing searches in their area. The phone started ringing more consistently, and the quality of leads improved dramatically.

Performance Metrics
Results

Comprehensive analysis of campaign performance improvements

Progress Over Time

Campaign performance progression over 6 months

Google Maps Rankings
+150%
vs. baseline
Monthly Leads
+150%
vs. baseline
Website Traffic
+200%
vs. baseline
"I was skeptical about this whole SEO thing at first, but the results don't lie. We're busier than we've ever been, and the best part is these customers are actually looking for us instead of us chasing them down."
MR

Mike R.

Owner, Apex Roofing

Campaign Overview
Industry
Home Services
Service
SEO
Duration6 months
Team Size4 specialists

Key Achievements

+150% Google Maps Rankings
+150% Monthly Leads
+200% Website Traffic

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